The Other Side of Innovation: Solving the Execution Challenge (Harvard Business Review (Hardcover))
Vijay Govindarajan, Chris TrimbleThat’s because “ideating” is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere.
In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiative—whether a simple project or a grand, gutsy gamble.. Drawing on examples from innovators as diverse as Allstate, BMW, Timberland, and Nucor, the authors explain how to:
Build the Right Team: Determine who’ll be on the team, where they’ll come from, how they’ll be organized, how much time they’ll devote to the project, and how they’ll navigate the delicate and conflict-rich partnership between innovation and ongoing operations.
Manage a Disciplined Experiment: Decide how team members can quickly test their assumptions , translate results into new knowledge, and measure progress. Give innovation leaders a tough but fair performance evaluation.
Practical and provocative, this new book takes you step-by-step through the innovation execution process—so your Big Ideas deliver their full promise.
Build the team. Divide the labor ; Assemble the dedicated team ; Manage the partnership
Run a disciplined experiment. Formalize the experiment ; Break down the hypothesis ; Seek the truth
Conclusion: Moving on, moving up.
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