Monetizing Innovation : How Smart Companies Design the Product Around the Price

description

"Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation--measured in dollars and cents--is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets--or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat--when you design the product around the price. It's a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they're talking about. As the world's premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo--spray and pray--style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty"-- Read more...
Abstract: Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit. Read more...

Nom de fichier alternatif

lgrsnf/K:\_add\3\wiley\Monetizing Innovation.pdf

Nom de fichier alternatif

lgli/K:\_add\3\wiley\Monetizing Innovation.pdf

Titre alternatif

Don't Price the Product; Product the Price

Auteur alternatif

Madhavan Ramanujam; Georg Tacke

Éditeur alternatif

Wiley & Sons, Incorporated, John

Éditeur alternatif

John Wiley & Sons, Incorporated

Éditeur alternatif

American Geophysical Union

Éditeur alternatif

Wiley-Blackwell

Édition alternative

United States, United States of America

Édition alternative

1st edition, Hoboken, New Jersey, 2016

Édition alternative

Hoboken (New Jersey), cop. 2016

Édition alternative

1, 2016-04-25

commentaires dans les métadonnées

lg1592372

commentaires dans les métadonnées

{"isbns":["1119240875","1119240883","9781119240877","9781119240884"],"last_page":241,"publisher":"Wiley"}

Description alternative

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation--measured in dollars and cents--is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets--or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat--when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.

Description alternative

"Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation & mdash;measured in dollars and cents & mdash;is a very hard target to hit. & nbsp; Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets & mdash;or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat & mdash;when you design the product around the price. It & rsquo;s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they & rsquo;re talking about. As the world & rsquo;s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company & rsquo;s DNA. Illustrative case studies show how some of the world & rsquo;s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo & ldquo;spray and pray & rdquo; style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty"

Description alternative

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It's a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they're talking about. As the world's premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.

Description alternative

"Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation-- measured in dollars and cents-- is a very hard target to hit.€ Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets-- or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat-- when you design the product around the price. It's a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they're talking about. As the world's premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distill the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty"--

Description alternative

Content: Chapter 1. How innovators leave billions on the table: a tale of two cars --
Chapter 2. Feature shocks, minivations, hidden gems and undeads: the four flavors of monetizing innovation failure --
Chapter 3. Why good people get it wrong --
Chapter 4. Have the "willingness to pay talk" early: you can't prioritize without it --
Chapter 5. Don't default to a one-price-fits-all solution: like it or not, your customers are different --
Chapter 6. In designing products, don't regard packaging and bundling as afterthoughts --
Chapter 7. Go beyond the flat price: 5 powerful monetization models --
Chapter 8. Price low for market share or high for premium branding? Pick the winning pricing strategy --
Chapter 9. From hoping to knowing: build an outside-in business case --
Chapter 10. The innovation won't speak for itself: you must communicate the value --
Chapter 11. Use behavioral pricing tactics to persuade and sell: sometimes your customers will behave irrationally --
Chapter 12. Maintain your price integrity: avoid knee-jerk re-pricing --
Chapter 13. Learning from the best: successful innovations designed around the price --
Chapter 14. Implementing the "designing the product around the price" innovation process.

Description alternative

Machine generated contents note: Chapter 1: How Innovators Leave Billions on the Table: A Tale of Two Cars Chapter 2: Feature Shocks, Minivations, Hidden Gems and Undeads: The Four Flavors of Monetizing Innovation Failure Chapter 3: Why Good People Get It Wrong Chapter 4: Have the "Willingness to Pay Talk" Early: You Can't Prioritize Without It Chapter 5: Don't Default to a One-Price-Fits-All Solution: Like it or Not, Your Customers are Different Chapter 6: In Designing Products, Don't Regard Packaging and Bundling as Afterthoughts Chapter 7: Go Beyond the Flat Price: 5 Powerful Monetization Models Chapter 8: Price Low for Market Share or High for Premium Branding? Pick the Winning Pricing Strategy Chapter 9: From Hoping to Knowing: Build an Outside-In Business Case Chapter 10: The Innovation Won't Speak for Itself: You Must Communicate the Value Chapter 11: Use Behavioral Pricing Tactics to Persuade and Sell: Sometimes Your Customers Will Behave Irrationally Chapter 12: Maintain Your Price Integrity: Avoid Knee-Jerk Re-Pricing Chapter 13: Learning from the Best: Successful Innovations Designed Around the Price Chapter 14: Implementing the "Designing the Product Around the Price" Innovation Process Index

Description alternative

"The book explains how most companies get sidetracked by Product-Driven Thinking and how to innovate by starting with the price customers will pay, and creating the product for that price. It will present a process that Simon-Kucher & Partners has used to help dozens of others avoid innovation failure by making pricing and marketing their guiding light throughout the product development process"

date de libération publique

2016-12-07

Langue: anglais

Type de fichier: pdf, 11.2 MB

Maison d'édition: Wiley Professional Development (P&T)

Année de publication: 2016

🐢 Téléchargements lents

Des téléchargements gratuits illimités sont accessibles via notre liste d'attente - un système conçu pour donner à tous un accès équitable.

PDF: Télécharger Lire

🚀 Téléchargements rapides

🚀 Téléchargements rapides Devenez membre pour soutenir la préservation à long terme des livres, des documents, etc. Pour vous remercier de votre soutien, vous bénéficiez de téléchargements rapides. ❤️

PDF: Télécharger Lire

Soutenez les auteurs et les bibliothèques

✍️ Si vous aimez cela et que vous en avez les moyens, envisagez d'acheter l'original ou de soutenir directement les auteurs.

📚 Si cela est disponible dans votre bibliothèque locale, envisagez de l'emprunter gratuitement là-bas.

📂 Qualité du fichier

Aidez la communauté en signalant la qualité de ce fichier ! 🙌

Quel est le problème de ce fichier ?

Un moment d'honnêteté

Pause. Respire. Réponds honnêtement — même si c'est seulement pour toi. Écrire tes réponses peut rendre la réflexion bien plus profonde.

Livres similaires

From idea to profit : how to market innovative products and services

Consultant Editor, Adam Jolly

the Literature Of Innovation Is Stocked With Calls To Become More Visionary, Creative And Inspiring. It Has Less To Say On The Hard Reality Of Turning Promise Into Reality, Theory Into Practice And Ideas Into Profit. Even Leading Marketing Organizations Prefer To Dwell On The Excitement And Thrill Of Invention, Rather Than On The Challenge Of Commercializing It.

pdf · anglais · 2005 · 0.8 MB

Lire Télécharger

Pricing for Profit : How to Command Higher Prices for Your Products and Services

Furtwengler, Dale

Many small business owners are trapped by industry pricing and market misconceptions, when they could be compensated for the true value of the product or service being offered. The low price they feel compelled to offer limits their ability to generate profits which, in turn, slows their response to changing customer needs. The good news is that a business can command almost any price it chooses by focusing on the value—not the cost—to the customer. Pricing for Profit shows businesspeople how to break out of the stranglehold of industry pricing and charge more for their wares (regardless of the competition) without alienating their customers. Readers will learn how to: • Quantify the value of their products or services • Distinguish between price buyers and value buyers • Bundle their offerings for competitive advantage and increased customer value • Craft a powerful marketing message that communicates value • Generate more unit sales and close more sales overall, at higher prices • Make more money with less effort Filled with easy-to-use formulas, sample scripts, clear examples, instructive exercises, and more, this accessible and practical guide is a must-read for businesspeople who want to be well-paid for the value they provide.

pdf · anglais · 2009 · 0.9 MB

Lire Télécharger

The Other Side of Innovation: Solving the Execution Challenge (Harvard Business Review (Hardcover))

Vijay Govindarajan, Chris Trimble

Companies can’t survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them—turning ideas into actual breakthrough products, services, and process improvements. That’s because “ideating” is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere. In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiative—whether a simple project or a grand, gutsy gamble.. Drawing on examples from innovators as diverse as Allstate, BMW, Timberland, and Nucor, the authors explain how to: Build the Right Team: Determine who’ll be on the team, where they’ll come from, how they’ll be organized, how much time they’ll devote to the project, and how they’ll navigate the delicate and conflict-rich partnership between innovation and ongoing operations. Manage a Disciplined Experiment: Decide how team members can quickly test their assumptions , translate results into new knowledge, and measure progress. Give innovation leaders a tough but fair performance evaluation. Practical and provocative, this new book takes you step-by-step through the innovation execution process—so your Big Ideas deliver their full promise.

pdf · anglais · 2010 · 2.3 MB

Lire Télécharger

The Price Advantage: Baker/The Price

Walter L. Baker, Michael V. Marn, Craig C. Zawada(Auth.)

A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey & Company, the __Second Edition__ of __The Price Advantage__ is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business. Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This __Second Edition__, a major revision and extension of the first book,shows you what it takes to achieve __the price advantage__ in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution. * Explores the fundamental role of pricing infrastructure in achieving __the price advantage__ * Includes new topics such as software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, "razor/razor blades" pricing, and tiered products and services pricing * Revisits the full range of classic McKinsey pricing...

pdf · anglais · 2010 · 3.5 MB

Lire Télécharger

Pricing Done Right: The Pricing Framework Proven Successful by the World's Most Profitable Companies (Bloomberg Financial)

Smith, Tim James

Practical guidance and a fresh approach for more accurate value-based pricing Pricing Done Right provides a cutting-edge framework for value-based pricing and clear guidance on ideation, implementation, and execution. More action plan than primer, this book introduces a holistic strategy for ensuring on-target pricing by shifting the conversation from 'What is value-based pricing?' to 'How can we ensure that our pricing reflects our goals?' You'll learn to identify the decisions that must be managed, how to manage them, and who should make them, as illustrated by real-world case studies. The key success factor is to build a pricing organization within your organization; this reveals the relationships between pricing decisions, how they affect each other, and what the ultimate effects might be. With this deep-level insight, you are better able to decide where your organization needs to go. Pricing needs to be done right, and pricing decisions have to be made—but are you sure that you're leaving these decisions to the right people? Few managers are confident that their prices accurately reflect the cost and value of their product, and this uncertainty leaves money on the table. This book provides a practical template for better pricing strategies, methods, roles, and decisions, with a concrete roadmap through execution. Identify the right questions for pricing analyses Improve your pricing strategy and decision making process Understand roles,...

pdf · anglais · 2016 · 24.1 MB

Lire Télécharger

Monetizing your data : a guide to turning data into profit driving strategies and solutions

Chiang, Kathy Williams; Wells, Andrew Roman

Using a proven methodology developed in the field, this invaluable book gives you the analytical tools, methods, and techniques to transform data you already have into information into insights that drive winning decisions. -- Abstract: Using a proven methodology developed in the field, this invaluable book gives you the analytical tools, methods, and techniques to transform data you already have into information into insights that drive winning decisions

pdf · anglais · 2017 · 7.0 MB

Lire Télécharger

Technology Entrepreneurship: Insights in New Technology-Based Firms, Research Spin-Offs and Corporate Environments (FGF Studies in Small Business and Entrepreneurship)

André Presse, Orestis Terzidis (Eds.)

Annotation This collection of expert articles explores the development drivers of new technology-based firms and projects. It provides perspectives for an in-depth understanding of how technological inventions lead to the creation of new and sustainable companies or business units. The authors address methods and concepts that help technology-based start-ups and entrepreneurial projects successfully develop innovative products and services

pdf · anglais · 2018 · 6.3 MB

Lire Télécharger

Pricing Analytics : Models and Advanced Quantitative Techniques for Product Pricing

Paczkowski Walter Richard

"The theme of this book is simple. The price, the number someone puts on a product to help consumers decide to buy that product, comes from data. Specifically, it comes from statistically modeling the data.This book gives the reader the statistical modeling tools needed to get the number to put on a product. But statistical modeling is not done in a vacuum. Economic and statistical principles and theory conjointly provide the background and framework for the models. Therefore, this bookemphasizes two interlocking components of modeling: economic theory and statistical principles.The economic theory component is sufficient to provide understanding of basic principles for pricing, especially about elasticities which measure the effects of pricing on key business metrics. Elasticity estimation is the goal of the statistical modeling so attention is paid to the concept and implications of elasticities.The statistical modeling componentis advanced and detailed covering choice (conjoint, discrete choice, MaxDiff) and sales data modeling. Experimental design principles, model estimation approaches, and analysis methodsare discussed and developed for choice models. Regression fundamentalshave beendeveloped for sales model specification and estimation and expanded for latent class analysis."--Provided by publisher. Read more... Abstract: "The theme of this book is simple. The price, the number someone puts on a product to help consumers decide to buy that...

pdf · anglais · 2018 · 25.8 MB

Lire Télécharger

The Right It : Why So Many Ideas Fail And How To Make Sure Yours Succeed

Savoia, Alberto

In this accessible, prescriptive, and widely applicable manual, Google’s first engineering director and current Innovation Agitator Emeritus provides critical advice for rethinking how we launch a new idea, product, or business, insights to help successfully beat the law of market failure: that most new products will fail, even if competently executed. Millions of people around the world are working to introduce new ideas. Some will turn out to be stunning successes and have a major impact on our world and our culture: The next Google, the next Polio vaccine, the next Harry Potter, the next Red Cross, the next Ford Mustang. Others successes will be smaller and more personal, but no less meaningful: A restaurant that becomes a neighborhood favorite, a biography that tells an important story, a local nonprofit that cares for abandoned pets. Simultaneously, other groups are working equally hard to develop new ideas that, when launched, will fail. Some will fail spectacularly and publicly: New Coke, the movie John Carter, the Ford Edsel. Others failures will be smaller and more private, but no less failure: A home-based business that never takes off, a children’s book that neither publishers nor children have any interest in, a charity for a cause too few people care about. Most people believe that their venture will be successful. But the law of market failure tells us that up to 90 percent of most new products, services, businesses, and initiatives will fail soon after...

epub · PDF · anglais · 2019 · 3.1 MB

Lire Télécharger Télécharger

How Design Makes the World

Scott Berkun; Overdrive, Inc

What is your favorite thing in the world? Why is it better than everything else? The answer is how it was designed. There are hidden reasons why the world works the way it does. This book will explain many of them to you through the lens of good design. No prior knowledge is required, only curiosity.

epub · PDF · anglais · 2020 · 3.2 MB

Lire Télécharger Télécharger

Princing for profit: how to develop a powerful pricing strategy for your business

Hill, Peter

Price is the most significant factor affecting the profitability of every business, profit centre or department. When the pressure is on to perform or grow, your instinct may be to discount, undercut your competitors, cut costs and promote through price. Yet these are often the last things you should do. Pricing for Profit is the most practical guide on pricing available. Using a firm, profit-focused framework developed running real projects for real businesses, this book shows you how by getting your pricing structures right you can make a huge difference to your bottom line. It gives business owners, managers and leaders simple, achievable pricing strategies that will deliver sustainable business growth. Can you afford to leave money on the table? If not, Pricing for Profit is the guide for you.

epub · PDF · anglais · 2013 · 1.5 MB

Lire Télécharger Télécharger

Design your business model

Tinku, Abhiram

lgrsnf/B08HW2Q42K.epub

epub · PDF · anglais · 2020 · 3.8 MB

Lire Télécharger Télécharger

The psychology of price [electronic resource] : how to use price to increase demand, profit and customer satisfaction

Caldwell, Leigh

Cover; Title; Copyright; Contents; Acknowledgements; Introduction; The seven principles of pricing; Chapter 1 Pricing as positioning; Chapter 2 Cost-based calculations; In focus: Famous prices in history; Chapter 3 Reading the customer's mind; Case study: Cereals at Tesco; Case study: Jewellery maker; Chapter 4 Segmentation; In focus: Does 99p pricing work?; Chapter 5 New launches, belief and fairness; Case study: A specialist consultancy and its reseller; Chapter 6 Memory and expectations, trials and reframing your prices; In focus: Should you increase your prices in line with inflation?;Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.

azw3 · PDF · anglais · 2012 · 1.2 MB

Lire Télécharger Télécharger

Priceless : the myth of fair value (and how to take advantage of it) (New edition)

Poundstone, William

People used to download music for free; then Steve Jobs convinced them to pay for it. How? By charging 99 cents. Prada and other luxury stores stock a few obscenely expensive items — just to make the rest of their inventory seem like a bargain. Why do text messages cost money, while emails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the 'same'? The answer is simple: prices are a collective hallucination. In Priceless , bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate 'fair' prices accurately and are strongly influenced by the unconscious, the irrational, and the politically incorrect. It hasn't taken long for marketers to apply these findings. 'Price consultants' advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, 'sale' ads, mobile-phone plans, supermarket aisles, real-estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all.

epub · PDF · anglais · 2011 · 1.4 MB

Lire Télécharger Télécharger

Business Recoded Have the Courage to Create a Better Future for Yourself and Your Business : Have the Courage toCreate a Better Future for Yourself and Your Business

Peter Fisk

CMI MANAGEMENT BOOK OF THE YEAR 2021 - SHORTLIST ' Business Recoded is a great source of inspiration for leaders who want to explore, shape and prepare themselves for the future.' ALEXANDER OSTERWALDER, author of Business Model Generation and The Invincible Company 'It is not often that we have moments of magic in any business. What Peter has given us is more than just ideas and inspiration, but a whole way of thinking about how we could reinvent our future, and start making it happen tomorrow.' ALBERTO UNCINI-MANGANELLI, GM and SVP, Adidas 'With energy, enthusiasm and a deep reservoir of fantastic examples, Peter Fisk maps out what each of us needs to do in order to re-calibrate ourselves and our organizations to create the future. Business Recoded is persuasive and compelling.' STUART CRAINER, founder, Thinkers50 'Peter Fisk's excellent new book, Business Recoded, will help 'recode' your business by tapping into the minds of some of the world's most brilliant business leaders. It's a must-read for anyone in need of a quick fix of inspiration and tried-and-tested advice.' MARTIN LINDSTROM, author of Buyology and Small Data 'Peter Fisk is a terrific storyteller with an encyclopaedic grasp of best business practices across the globe. If you want to disrupt the future of your business, this book is your decoder ring.' WHITNEY JOHNSON, author of Disrupt Yourself 'A brilliant collection of practical guidelines intended to refresh and reinvent our mindsets, from a global...

epub · PDF · anglais · 2021 · 4.0 MB

Lire Télécharger Télécharger

WeLib

Monetizing Innovation : How Smart Companies Design the Product Around the Price

🐢 Téléchargements lents

🚀 Téléchargements rapides

📂 Qualité du fichier

From idea to profit : how to market innovative products and services

Pricing for Profit : How to Command Higher Prices for Your Products and Services

The Other Side of Innovation: Solving the Execution Challenge (Harvard Business Review (Hardcover))

The Price Advantage: Baker/The Price

Pricing Done Right: The Pricing Framework Proven Successful by the World's Most Profitable Companies (Bloomberg Financial)

Monetizing your data : a guide to turning data into profit driving strategies and solutions

Technology Entrepreneurship: Insights in New Technology-Based Firms, Research Spin-Offs and Corporate Environments (FGF Studies in Small Business and Entrepreneurship)

Pricing Analytics : Models and Advanced Quantitative Techniques for Product Pricing

The Right It : Why So Many Ideas Fail And How To Make Sure Yours Succeed

How Design Makes the World

Princing for profit: how to develop a powerful pricing strategy for your business

Design your business model

The psychology of price [electronic resource] : how to use price to increase demand, profit and customer satisfaction

Priceless : the myth of fair value (and how to take advantage of it) (New edition)

Business Recoded Have the Courage to Create a Better Future for Yourself and Your Business : Have the Courage toCreate a Better Future for Yourself and Your Business

Book Title

Limite de lecture quotidienne atteinte